For moments that connect.
Equimour began at the grooming area — today our products stand for wood, thoughtful shapes and an eye for every detail.
Started at the grooming area
Equimour was born at the grooming area — with the question of why something you do every day shouldn’t also be beautiful. That question became a brand for horse people who love the daily ritual.
Selected materials
Wooden bodies that feel warm in your hand, bristles from firm to extra soft and faux leather with the look and feel of saddle leather — easy to care for and carefully chosen.
Chosen by horse people
We choose every product with the grooming area in mind — from the grip in your hand to the bristles in the coat.
Wrapped with love
The final step before every parcel is done by hand: checked, lovingly packaged and shipped from Germany — not a slogan for us, but everyday life.
How my love of horses became Equimour
From Max the Shetland pony to the Hanoverian mare La Vida to founding the brand: Svea tells the story behind Equimour.
Read Svea’s story